SPOTIFY SALES ENABLEMENT
SPOTIFY SALES ENABLEMENT
95% reduction in deck build time, from 8 hours to 5 minutes. 13,000+ selling days recovered. 15,000+ presentations created worldwide.
TL;DR
TL;DR
Built a Salesforce-integrated tool for Spotify's global sales team.
Enabled access to proven brand activation campaigns from around the globe.
Personalized, on-brand sales decks at scale.
Designed to fit real sales workflows and free up time for selling.
ABOUT CLIENT
ABOUT CLIENT
Spotify is the world's largest audio streaming platform. Advertising is one of its main growth engines.
Spotify is the world's largest audio streaming platform. Advertising is one of its main growth engines.
SERVICES
SERVICES
Process mapping
Customer research
UX & UI design
Web platform development
Salesforce integration
YEAR
YEAR
2016
2016
13,000+
13,000+
selling days recovered from deck-building admin
selling days recovered from deck-building admin
95%
95%
reduction in time to build a deck (from 8 hours to 5 minutes on average)
reduction in time to build a deck (from 8 hours to 5 minutes on average)
15,000+
15,000+
presentations created worldwide
presentations created worldwide
THE CHALLENGE
THE CHALLENGE
Missed ad sales growth
Missed ad sales growth
Advertising is an important growth driver at Spotify. To win advertiser budgets, sales teams needed to deliver high-impact, personalized pitches fast. Strong, relevant content for ad sales was out there but finding and tailoring it for a pitch could take days. The content existed. Finding and tailoring it for a single pitch took days.
Advertising is an important growth driver at Spotify. To win advertiser budgets, sales teams needed to deliver high-impact, personalized pitches fast. Strong, relevant content for ad sales was out there but finding and tailoring it for a pitch could take days. The content existed. Finding and tailoring it for a single pitch took days.
THE SOLUTION
THE SOLUTION
A Salesforce-integrated deck generator
A Salesforce-integrated deck generator
We created a centralized digital ad library of 150,000+ ads and 90,000 campaigns with powerful search and campaign clustering, so sales reps could find and tailor the right assets for any prospect or industry in record speed. Salesforce CloudSense integration synced prospect info automatically, making it easy to build fully personalized decks. With presentations ready in just 5 minutes instead of 8 hours, sales teams could spend more time doing what they do best: selling.
We created a centralized digital ad library of 150,000+ ads and 90,000 campaigns with powerful search and campaign clustering, so sales reps could find and tailor the right assets for any prospect or industry in record speed. Salesforce CloudSense integration synced prospect info automatically, making it easy to build fully personalized decks. With presentations ready in just 5 minutes instead of 8 hours, sales teams could spend more time doing what they do best: selling.
SUCCESS DRIVER 1
SUCCESS DRIVER 1
Tool that fit real routines
Tool that fit real routines
Instead of digitizing the old process, we interviewed and shadowed sales reps from multiple regions to understand daily routines and uncover real pain points. This hands-on, region-specific research shaped features like direct export, smarter ad sourcing, and mobile-optimized templates.
Instead of digitizing the old process, we interviewed and shadowed sales reps from multiple regions to understand daily routines and uncover real pain points. This hands-on, region-specific research shaped features like direct export, smarter ad sourcing, and mobile-optimized templates.
SUCCESS DRIVER 2
SUCCESS DRIVER 2
Always leverage existing tech stack
Always leverage existing tech stack
Instead of creating yet another tool, we embedded our solution in Spotify's existing sales stack. By connecting with Salesforce, we made it an integral part of the sales cycle so reps could work faster, smarter, and with tools they already trusted.
Instead of creating yet another tool, we embedded our solution in Spotify's existing sales stack. By connecting with Salesforce, we made it an integral part of the sales cycle so reps could work faster, smarter, and with tools they already trusted.
Get in touch
When your digital product is the business, the margin for error is different. So is the team you need.
If that's where you are, let's talk.
Get in touch
When your digital product is the business, the margin for error is different. So is the team you need.
If that's where you are, let's talk.
Get in touch