Digicel web experience
Digicel web experience
4 websites live in 7 weeks, reaching 10M+ customers. Nothing built in week 7 had to be rebuilt in month 6. A 36-month partnership followed because the relationship worked, not because they had to stay.
TL;DR
TL;DR
A deadline-critical engagement to launch a global web presence across consumer, business, and corporate sites reaching 10+ million customers.
Locked scope, fixed roles, and validated against the deadline every week.
Delivered a foundation for digital activation on time: 4 full websites and renewed web experience.
Digicel teams set-up and ready to go independently.
ABOUT CLIENT
ABOUT CLIENT
Digicel is a leading telco serving 10+ million customers across the Caribbean and Central America with a complex, multi-market digital ecosystem spanning consumer mobile, broadband, TV, and B2B solutions.
Digicel is a leading telco serving 10+ million customers across the Caribbean and Central America with a complex, multi-market digital ecosystem spanning consumer mobile, broadband, TV, and B2B solutions.
SERVICES
SERVICES
Digital product strategy MX™
UX and UI design
Content strategy
Frontend development
Headless CMS implementation
Data & analytics
Accessibility compliance
YEAR
YEAR
2025/Present
2025/Present
THE CHALLENGE
THE CHALLENGE
A deadline that couldn't slip
A deadline that couldn't slip
Launch 4 websites in 7 weeks, or 10 million customers lose the company's web presence across every market. No negotiation, no flexibility with 4 websites, multiple markets, complex system landscape & integrations, and legacy content architecture. The challenge wasn't just speed. It was delivering at velocity without creating the technical debt that would hobble everything built afterward.
Launch 4 websites in 7 weeks, or 10 million customers lose the company's web presence across every market. No negotiation, no flexibility with 4 websites, multiple markets, complex system landscape & integrations, and legacy content architecture. The challenge wasn't just speed. It was delivering at velocity without creating the technical debt that would hobble everything built afterward.
THE SOLUTION
THE SOLUTION
Structured velocity: locked scope, clear roles, fixed outcomes
Structured velocity: locked scope, clear roles, fixed outcomes
Instead of fighting the timeline, we structured around it. We chose Next.js with Server-Side Rendering for performance, DatoCMS for flexible content management across markets, and Azure for compliance and regional speed. In 7 weeks, we shipped all 4 websites, from idea to development, with full systems layer infrastructure including analytics, security automation and monitoring.
Instead of fighting the timeline, we structured around it. We chose Next.js with Server-Side Rendering for performance, DatoCMS for flexible content management across markets, and Azure for compliance and regional speed. In 7 weeks, we shipped all 4 websites, from idea to development, with full systems layer infrastructure including analytics, security automation and monitoring.
SUCCESS DRIVERS
SUCCESS DRIVERS
SUCCESS DRIVER 1
SUCCESS DRIVER 1
Taking time to deliver at highest speed
Taking time to deliver at highest speed
Most teams confuse agile with ambiguity. We redefined from the ground up what web means for Digicel and their customers. Then we delivered upon those decisions and promises. Velocity came from deciding once, early, and not relitigating.
Most teams confuse agile with ambiguity. We redefined from the ground up what web means for Digicel and their customers. Then we delivered upon those decisions and promises. Velocity came from deciding once, early, and not relitigating.
SUCCESS DRIVER 2
SUCCESS DRIVER 2
Multi-market structure built in, not bolted on later
Multi-market structure built in, not bolted on later
One market first, then retrofit? No. We designed for 8+ markets from day one. When regional surprises emerged, we absorbed them without rework.
One market first, then retrofit? No. We designed for 8+ markets from day one. When regional surprises emerged, we absorbed them without rework.
SUCCESS DRIVER 3
SUCCESS DRIVER 3
Operationalizing independence: the real handoff
Operationalizing independence: the real handoff
Most handoffs create dependency. We designed for independence from sprint one: automation, clear roles, knowledge transfer baked in. The 36-month partnership that follows? They chose it because the relationship works, not because they needed to.
Most handoffs create dependency. We designed for independence from sprint one: automation, clear roles, knowledge transfer baked in. The 36-month partnership that follows? They chose it because the relationship works, not because they needed to.
Get in touch
When your digital product is the business, the margin for error is different. So is the team you need.
If that's where you are, let's talk.
Get in touch
When your digital product is the business, the margin for error is different. So is the team you need.
If that's where you are, let's talk.
Get in touch