NOFOMO by MDLBEAST
NOFOMO by MDLBEAST
200,000+ customers in 6 months. Zero marketing budget. 61% checkout conversion. More than 200% above e-commerce norms. 88.5% of customers recommended it to others.
TL;DR
TL;DR
Supported MDLBEAST in seizing the entertainment opportunity in Saudi Arabia.
Built a bilingual (Arabic/English), mobile-first platform for ticketing, loyalty, and engagement.
Iterative, data-driven, boots-on-the-ground updates every two weeks kept the experience ahead of fan needs.
Became a curated platform for external organizers, enabling cross-pollination and new revenue streams.
Powered 150+ events and 450,000+ attendees simultanuously, including Soundstorm, in the first year.
Achieved 61% checkout conversion and 88.5% customer recommendation, with zero marketing spend.
ABOUT CLIENT
ABOUT CLIENT
MDLBEAST, based in Saudi Arabia, is an entertainment company rooted in music culture. They produce some of the region's biggest music events and invest in talent and content, bringing together fans, artists, and organizers to amplify new voices and grow the Middle East's music scene.
MDLBEAST, based in Saudi Arabia, is an entertainment company rooted in music culture. They produce some of the region's biggest music events and invest in talent and content, bringing together fans, artists, and organizers to amplify new voices and grow the Middle East's music scene.
SERVICES
SERVICES
Product & platform strategy
UX & UI design
Mobile & web development
Data strategy & implementation
Loyalty & fan engagement
Continuous optimization
YEAR
YEAR
2023/2025
2023/2025
61%
61%
checkout-to-purchase conversion (200%+ above e-commerce norm)
checkout-to-purchase conversion (200%+ above e-commerce norm)
0
0
marketing budget
marketing budget
200,000+
200,000+
customers in just 6 months, with zero marketing budget
customers in just 6 months, with zero marketing budget
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THE SUCCESS OF NOFOMO ISN'T A STORY ABOUT A LUCKY BREAK OR GENIUS MARKETING. WHEN YOU BUILD WHAT PEOPLE NEED AND FIX WHAT STANDS IN THEIR WAY, SUCCESS FOLLOWS.
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Yannick Van Elsué
Yannick Van Elsué
Senior Product Manager
Senior Product Manager
THE CHALLENGE
THE CHALLENGE
A region ready to build its music scene
A region ready to build its music scene
A trillion-dollar wave is building in live entertainment in the Gulf region, with digital-first, mobile-native audiences demanding qualitative year-round experiences beyond mere goods. Despite global platforms dominating the market, the reality on the ground is fragmented: ticketing is scattered, legacy systems move slow, fraud is common, and fan data stays locked away from creating real-world experiences. Moreover, the Gulf's unique audience and rapid development pace created real opportunity for a homegrown solution to capture a meaningful slice of this fast-growing market.
A trillion-dollar wave is building in live entertainment in the Gulf region, with digital-first, mobile-native audiences demanding qualitative year-round experiences beyond mere goods. Despite global platforms dominating the market, the reality on the ground is fragmented: ticketing is scattered, legacy systems move slow, fraud is common, and fan data stays locked away from creating real-world experiences. Moreover, the Gulf's unique audience and rapid development pace created real opportunity for a homegrown solution to capture a meaningful slice of this fast-growing market.
THE SOLUTION
THE SOLUTION
A seamless platform for connected live experiences
A seamless platform for connected live experiences
NOFOMO was built from scratch as a fully bilingual (Arabic/English), mobile-first platform unifying discovery, ticketing, and event access. It solves real problems: e-ticketing, secure QR codes, fraud prevention, seamless transfers. Every event became a learning lab, shipping improvements every two weeks. But NOFOMO goes beyond ticketing. A built-in loyalty program drives year-round engagement, shapes features based on behavior, and powers social sharing and in-app transfers.
NOFOMO was built from scratch as a fully bilingual (Arabic/English), mobile-first platform unifying discovery, ticketing, and event access. It solves real problems: e-ticketing, secure QR codes, fraud prevention, seamless transfers. Every event became a learning lab, shipping improvements every two weeks. But NOFOMO goes beyond ticketing. A built-in loyalty program drives year-round engagement, shapes features based on behavior, and powers social sharing and in-app transfers.
SUCCESS DRIVERS
SUCCESS DRIVERS
SUCCESS DRIVER 1
SUCCESS DRIVER 1
Loyalty is built year-round, not just an event
Loyalty is built year-round, not just an event
NOFOMO became the always-on channel for fans, rewarding regulars with recognition, exclusive content, early access, and making it easy to share tickets with friends. This focus drove 80% of multi-ticket buyers to invite friends, kept fans coming back, and led to 88.5% recommending NOFOMO.
NOFOMO became the always-on channel for fans, rewarding regulars with recognition, exclusive content, early access, and making it easy to share tickets with friends. This focus drove 80% of multi-ticket buyers to invite friends, kept fans coming back, and led to 88.5% recommending NOFOMO.
SUCCESS DRIVER 2
SUCCESS DRIVER 2
Build for what your audience craves, not just what you imagine
Build for what your audience craves, not just what you imagine
NOFOMO's features were shaped by listening to what fans, event staff, and organizers actually struggled with: slow entry, ticket fraud, and the need to easily share experiences with friends. By solving these pain points and making social sharing effortless, we scored a 4.4 out of 5 for experience.
NOFOMO's features were shaped by listening to what fans, event staff, and organizers actually struggled with: slow entry, ticket fraud, and the need to easily share experiences with friends. By solving these pain points and making social sharing effortless, we scored a 4.4 out of 5 for experience.
SUCCESS DRIVER 3
SUCCESS DRIVER 3
Iterate relentlessly
Iterate relentlessly
We treated each event as a chance to learn and improve. During Soundstorm, a team of 4 joined the support team on the ground. By shipping updates every two weeks, we made onboarding 45% faster and entry 50% smoother than the pre-NOFOMO app.
We treated each event as a chance to learn and improve. During Soundstorm, a team of 4 joined the support team on the ground. By shipping updates every two weeks, we made onboarding 45% faster and entry 50% smoother than the pre-NOFOMO app.
SUCCESS DRIVER 4
SUCCESS DRIVER 4
Owning the platform means owning the future
Owning the platform means owning the future
With NOFOMO, MDLBEAST built a curated platform that extends beyond its own walls, opening NOFOMO to external organizers. They unlocked new revenue streams and enabled deeper engagement through cross-pollination of events, audiences, and content, already powering over 150 events in year one.
With NOFOMO, MDLBEAST built a curated platform that extends beyond its own walls, opening NOFOMO to external organizers. They unlocked new revenue streams and enabled deeper engagement through cross-pollination of events, audiences, and content, already powering over 150 events in year one.
Get in touch
When the digital product you're building is core to your business, the margin for error is different. So is the kind of partner you need.
If that's where you are, let's talk.
Get in touch
When the digital product you're building is core to your business, the margin for error is different. So is the kind of partner you need.
If that's where you are, let's talk.
Get in touch