Opinion

3 min read

Why high-stakes digital products fail and why you’ll be blamed for it

Why high-stakes digital products fail and why you’ll be blamed for it

BY Darius LaBelle

Managing Director ME

TL;DR

TL;DR

When a bank's app crashes mid-payment, blame finds a face fast. The people accountable for the outcome are rarely the people who controlled the decisions that shaped it, because high-stakes products are operating model decisions disguised as software.

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When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

Reach out