Opinion

9 min read

Why AI in CX may be happening in the wrong place

Why AI in CX may be happening in the wrong place

BY Darius LaBelle

Managing Director ME

TL;DR

TL;DR

Most of the diagnostic capability and journey logic a brand needs already sits inside the organisation. There is no technology gap in your CX, there is an experience gap, and AI fixes it by rebuilding the experience around what is already there.

Read more on The Marketing Society

READ NEXT

READ NEXT

‹ From transaction to relation. How we design for what people actually remember.

Darius LaBelle: Finding the human spark in tech ›

NOVEMBER FIVE

If the product is core to your business, you can't afford to get the team wrong.

LET’S TALK

Get in touch

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

Reach out

Get in touch

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

Reach out