Memory Architecture: the next frontier for digital products

15 Feb 2026

Framework

7 min read

Memory Architecture: the next frontier for digital products

BY Kjelle Vergauwe

Head of Product & Design

TL;DR

For most of a design career, the job meant designing screens. Interfaces are now generated, contextual and temporary, so the screen can no longer be the thing you optimise. What remains after it disappears is the memory.

‹ Coca-Cola vending enablement

AI doesn’t win the customer’s heart. Memory does. ›

NOVEMBER FIVE

If the product is core to your business, you can't afford to get the team wrong.

LET’S TALK

NOVEMBER FIVE

If the product is core to your business, you can't afford to get the team wrong.

LET’S TALK

NOVEMBER FIVE

If the product is core to your business, you can't afford to get the team wrong.

LET’S TALK