Opinion

1 min read

AI doesn’t win the customer’s heart. Memory does.

AI doesn’t win the customer’s heart. Memory does.

BY Vincent Pauwels

Co-Founder & Chief Experience Officer

Vincent co-founded November Five and created MX™, the memory-first design method the team applies across client work. He speaks on brand experience and customer memory at conferences including MWC Barcelona.

TL;DR

TL;DR

Telcos already fix network issues, optimise Wi-Fi and prevent outages, and customers never see any of it. When things break they get blamed, when things work nobody thinks of them. That is not an AI problem, it is a memory problem.

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When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.