Craft compounds. So does its absence.

20 Apr 2026

Opinion

9 min read

Craft compounds. So does its absence.

BY Kjelle Vergauwe

Head of Product & Design

TL;DR

Two experiments building the way everyone builds now: start from a polished Figma file, or skip the visuals and spec everything in prose. Both landed at roughly 80%, which is about where most shipping work sits. Klarna replaced 700 support jobs, then started hiring humans back.

‹ RouteYou: From route viewer to revenue engine

Your CMS is a database. Model it like one. ›

NOVEMBER FIVE

If the product is core to your business, you can't afford to get the team wrong.

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Get in touch

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

Reach out

Get in touch

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

Reach out

Craft compounds. So does its absence.

Craft compounds. So does its absence.

TL;DR

TL;DR

‹ RouteYou: From route viewer to revenue engine

Your CMS is a database. Model it like one. ›

If the product is core to your business, you can't afford to get the team wrong.

When your digital product is the business, the margin for error is different. So is the team you need. If that's where you are, let's talk.

When your digital product is the business, the margin for error is different. So is the team you need. If that's where you are, let's talk.

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.