An experiment with taste

18 Aug 2026

Field notes

6 min read

BY Kjelle Vergauwe

Head of Product & Design

TL;DR

Ask most people in this field what taste actually is and the room goes quiet, because we were taught you either have it or you don't. Taste is a pattern, learned the way a firefighter learns to feel when a house is about to blow.

‹ A trip down memory lane (the good kind)

Beyond AI assistants ›

NOVEMBER FIVE

If the product is core to your business, you can't afford to get the team wrong.

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Get in touch

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

Reach out

Get in touch

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

Reach out

An experiment with taste

An experiment with taste

TL;DR

TL;DR

‹ A trip down memory lane (the good kind)

Beyond AI assistants ›

If the product is core to your business, you can't afford to get the team wrong.

When your digital product is the business, the margin for error is different. So is the team you need. If that's where you are, let's talk.

When your digital product is the business, the margin for error is different. So is the team you need. If that's where you are, let's talk.

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.

When your digital product is the business, the margin for error is different. So is the team you need.

If that's where you are, let's talk.