Apple’s Missing Manual: How to set up a Developer Account

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David Tech Lead

1 Feb 2018  ·  7 min read

To say that the last half of 2017 was a rollercoaster for many iOS developers would be quite the understatement. I’m talking about the now infamous App Store Guideline 4.2.6, which will result in a lot more individuals and organisations having to create their own App Store account. Let’s talk about how we (and you) can deal with that update.

Flashback to June 2017: Apple added a single line to its App Store Review Guidelines that would change everything:

“4.2.6: Apps created from a commercialised template or app generation service will be rejected.”

At first, many developers and people from the industry believed this ruling was an effort to rid the App Store from low-quality clone apps, and that high-quality applications would not be affected by this new rule. Unfortunately, this was not the case: Apple quickly started targeting all applications that have a similar user interface, and mainly differentiate themselves by branding or content.

At November Five, this affected us directly. Specifically, it was a blow for our portfolio company Appmiral, which creates native, branded applications for over 50 music festivals across 4 continents. To keep those applications affordable for music festivals (who as a rule, would rather spend their budget on big artist names), the apps are built using our Appmiral framework: a set of almost 20 pre-made components that can be combined and branded based on the festival’s needs. Soon enough, Appmiral’s apps started being rejected by Apple, because each app reuses those pre-made components.

After many appeals, petitions and even an open letter from a United States congressman, it seems like Apple has partially changed its mind. They have now added an exception to the original ruling:

“4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.”

In other words: applications such as Appmiral’s are given a green light, as long as they are submitted by the festival owners themselves, using their own App Store account, or to use its proper name, Apple Developer account ($99) – a not-so-unfortunate side-effect for Apple.

Originally, Appmiral handled the submission process for our festival clients. So because many of them will now have to set up an Apple Developer account of their own, we thought we’d go over all the necessary steps for doing so.

In this how-to guide, we’ll be setting up an Apple Developer account using our other portfolio company, Spencer, as our example case.

What will you need:

  • An Apple ID that isn’t linked to a developer account
  • D-U-N-S number (company only)
  • Your company information (company only)
  • A person with authority to sign legal contracts (company only)
  • A credit card ($99)


If your company needs to request a D-U-N-S number, the entire process will take 2 to 3 weeks. If you already have a D-U-N-S number or aren’t a company, the entire process usually takes about 5 business days, sometimes less. Do make sure to request an Apple Developer account a lot earlier than you want your app to go live in the App Store. If Apple rejects your request, for whatever reason, you may be in for some slow back-and-forth communication.

1. Creating an Apple ID

If you already have an Apple ID that isn’t linked to a developer account, you can skip this step.

Go to to create a new Apple ID. Fill out all the requested personal information and the 3 security questions, and continue.

You will now receive a verification code by mail. Enter it in the following popup and continue.

You should now be able to log in using your Apple ID.

2. Requesting a D-U-N-S number

If your company is a one-person business, you can skip this step.

For companies and educational institutions, a D-U-N-S number is required to sign up for an Apple Developer account. A D-U-N-S number is a unique nine-digit number that identifies your organisation as a legal entity. If your organisation doesn’t already have a D-U-N-S number, you can request one here.

You will need to enter some (legal) information about your business, such as address, contact information, CEO details, number of employees, etc. It’s important to note here that the legal company name you fill out for the D-U-N-S number will also be the name Apple uses for your Developer Account, and the name that will appear when you place apps in the App Store. If your company’s legal name and brand name aren’t the same, the only way to change this is by contacting Apple Support once your Developer Account has been created and approved. Normally, they will update the account name for you, free of charge.

It can take up to 14 business days before the D-U-N-S information is passed on to Apple, so don’t postpone this step.

3. Apple Developer Program Enrollment

Once you have received your D-U-N-S number, you can start your actual enrollment in the Apple Developer Program. Browse to, scroll down and click ‘Start Your Enrollment’.

If you are not already logged in, you will be asked to sign in with the Apple ID you created in step 1. If you have never signed in to Apple’s Developer portal with your Apple ID, you will be asked to read and agree with the Apple Developer Agreement. Once you have, click ‘Submit’ to continue.

On the following page, you will be asked whether you are an individual or single-person business, a company, or a government organisation. As mentioned above, as a company you will need a D-U-N-S number. Select the option that applies to you and click ‘Continue’.

For the sake of this guide, we’ll assume you fall under the most complicated scenario: as a company. First, you’ll have to provide some contact information and confirm that you are either the owner of the company or you have the authority to sign legal agreements.

Next, you are required to enter some information about your organisation, such as the legal name and the D-U-N-S number (which have to match).

On the next page you will see a summary of all the information you just entered. Review all the info, confirm that the address linked to the D-U-N-S number is correct and click ‘Submit’.

If all information was validated by Apple, you will see a message that the enrollment is being processed.

That’s all you can do! Now you just have to wait for Apple to review the request and approve or reject it.

Request approved/rejected

Should your request be rejected, you will receive an email explaining the reasoning behind the decision – however, you’ll not always get an explanation of what steps are required to be approved. While you could reply directly to the rejection email, you’ll have faster results by simply calling the phone number that’s included in the email. Mention your case number and ask for a detailed explanation the steps you need to take to rectify the situation.

If your request has been approved, you will receive a phone call from an Apple employee on the number you entered before. This person will want to talk to the founder/CEO of the company to confirm the information you entered during the enrollment process. After this phone call you will immediately receive an email with a link allowing you to continue the enrollment process.

This time you will be asked to read and agree with the Apple Developer Program License Agreement. Once you have, click ‘Continue’ to proceed.

On the next page, you’ll see an overview of the membership purchase and are given the option to automatically renew the membership each year. Choose whatever option you prefer and continue.

You will now be redirected to the Apple Store website of your country for checkout. Fill in your contact information once again, add the credit card you want to use and continue.

Once the checkout has been completed, your brand new Apple Developer account will now be pending until the purchase has been processed by Apple. This can take up to 48 hours.

During this time, you can log in to Apple Developer, but you will not be able to add any application IDs, certificates or anything else that is required to prepare your app for the App Store. As long as your account is pending you will also not be able to log in to iTunes Connect yet.

Once your purchase has been processed, you will receive yet another mail, welcoming you to the Apple Developer Program and to iTunes Connect.

And that’s it – you’re now (finally) ready to submit an application to the App Store! Maybe we’ll detail that process in a next blog post… After we’ve welcomed our own clients to the wonderful world of the Apple Developer Program ;)